What could your London property earn?
A two-bedroom rental in London typically achieves around €200 a night at about 76% occupancy — roughly €4,617 gross per month.
By property size
| Size | Nightly rate | Nights / year | Gross / month | Gross / year |
|---|---|---|---|---|
| Studio | €140 | 277 | €3,232 | €38,780 |
| 1 bedroom | €170 | 277 | €3,924 | €47,090 |
| 2 bedrooms | €200 | 277 | €4,617 | €55,400 |
| 3 bedrooms | €260 | 277 | €6,002 | €72,020 |
| 4+ bedrooms | €320 | 277 | €7,387 | €88,640 |
These are indicative market estimates for a well-presented property, not a guarantee. Actual earnings depend on your location, presentation, availability, local regulation and season. Figures are gross revenue before cleaning (around €60 per stay here), taxes, utilities and local levies.
Letting in London
Rules and licensing
The 90-night rule applies across Greater London: letting an entire home beyond 90 nights a year requires planning permission for change of use.
Tourist tax
No tourist tax in London at present, unlike most European capitals.
How the year is shaped
Steady all year with a summer peak and a strong December. Major events and West End openings lift individual weeks.
Who books here
A very broad mix of leisure, business and family travel. Tube proximity is the single strongest rate driver.
Short-term rental rules change often and can differ by district, and building or condominium rules may restrict letting regardless of what the city permits. Treat this as orientation, not legal advice, and confirm the current position with the local authority before letting.
What drives the number in London
Peak season
Demand follows the tourist season. The best months to visit are May to September, and rates run highest then.
Typical occupancy
76% across the year for an actively managed listing — around 277 booked nights.
Cleaning
About €60 per stay, and roughly 69 stays a year at a four-night average.
Currency
British Pound (GBP). 1 GBP = 1.17 EUR / 1 GBP = 1.27 USD
List it on Holistay
Publishing is free. Add a video walkthrough, set your nightly rate, and decide whether to accept offers on quiet dates. You can read the full London travel guide to see what guests coming here are planning around.